Hello :)

Welcome to my online portfolio. As a strategic marketing communications professional I have experience in executing fully integrated campaigns that translate into physical form though various traditional and non-traditional media vehicles. Brands that I have worked on include Dove, Ontario Tourism, Palm, Joe Fresh Style, President’s Choice and Canadian Tire. Whether it is selling a non-tangible brand or working to change a social perspective on beauty, I have immensely enjoyed my career thus far and am looking for the next opportunity that will challenge and further my skills.

Canadian Tire

While at Canadian Tire I have had the opportunity to work on various business categories, products, and campaigns such as: Storage and Organization; Camping; Outdoor Living; Pets; Kitchen; Brand Image and Christmas.

As a key member of the strategic marketing team it is my responsibility to liaise with both external agency partners and internal corporate functions such as: Category Business Managers; Online; PR; Events and Promotions; Flyer; POP; and Research. Working with these teams I harness and maintain strategies that will yield the best results for the brand and category. I also work to ensure that Canadian Tire advertising, and strategic direction and executions are fully integrated and meet brand standards while overseeing the execution of all marketing communications.

From PORTFOLIO IMGS