This campaign for Palm Canada was executed on extremely tight time lines and included many non-traditional forms of media such as: the Mobile café; OOH building projection; Print; Online and train wraps. These innovative executions allowed for maximum impact, ROI and awareness of the Palm brand in Canada. The mobile café was an experiential execution that allowed consumers to test out the Treo 680 and communicate the campaign message of “Freedom from the Office”. The mobile café targeted high traffic areas around Toronto and was at the Toronto auto show. The campaign was extremely well received by both Client and Agency and was voted as Idea of the Year amongst Young & Rubicam employees.
