Hello :)

Welcome to my online portfolio. As a strategic marketing communications professional I have experience in executing fully integrated campaigns that translate into physical form though various traditional and non-traditional media vehicles. Brands that I have worked on include Dove, Ontario Tourism, Palm, Joe Fresh Style, President’s Choice and Canadian Tire. Whether it is selling a non-tangible brand or working to change a social perspective on beauty, I have immensely enjoyed my career thus far and am looking for the next opportunity that will challenge and further my skills.

Joe Fresh

When working on the Joe Fresh account I had the responsibility of introducing the brand to market. Though the brand was in its infancy we had established strong branding tools and an evolving brand personality that would quickly gain a mass following.
The brand offered fashionable, trendy, yet affordable fashion by famous designer Joe Mimran. Keeping with that mantra we used social media, TV, Print, radio and seasonal “look-books” to maintain dialogue with consumers where relevant. Now you will see that the Joe brand is one that speaks to a broad demographic from a time crunched mother, to a trend conscious teenager with the same single brand personality.

From PORTFOLIO IMGS