The Ontario Tourism Marketing Partnership aimed to draw tourism to Ontario from both outside of and within the province. The brand focused on local targets and the unique multicultural fabric of the province that delivered unique cultural experiences from all over the world right within Ontario. This account was unique since there were multiple approval processes, and partner approvals involved with all campaigns. The challenge was always to handle all relationships and fulfilling all the different requirements and providing enough support to tourism partners around the province. The ‘THIS IS LIVING’ campaign was aimed at local Ontarians, encouraging them to re-discover Ontario.
